IS THERE A RELATIONSHIP BETWEEN THE INSTITUTIONAL SUCCESS OF UNIVERSITIES IN WEBOMETRIC RANKING SYSTEM AND THEIR POPULARITY ON FACEBOOK? A HOLISTIC CASE OF TURKISH UNIVERSITIES

Purpose: Social media is among the most important digital platforms that bring individuals and institutions together. In age, universities use social to share news updates about institution, research, teaching, activities. Perhaps, one of critical indicators success in university account management process might be number followers. Hence, this study examined whether there a relationship between universities’ Facebook official follower counts position Webometrics ranking scale, which an indicator universities' institutional success. Method: The present focused on 161 located Turkey. accounts these were by using two different secondary data sets from 2017. Findings: assumed relationships tested through correlation analyses SPSS 20 statistical software. results showed was significant pages scores. Originality: This would pioneering research can contribute literature higher education Webometric popularity channel. Considering it expected top managers will value management.